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The toll free number 1-800-Get-Rich belongs to the Resorts Casino Hotel in Atlantic City. Perfect vanity number for a casino, right? Well apparently not. Their website shows the actual numbers, 1-800-438-7424 for the marketing department of Resorts Atlantic City. Those NUMBERS are nowhere near as memorable as is the mnemonic device of letters representing those numbers on the telephone keypad. It makes you wonder, did the casino have bad luck (no pun intended) or receive bad publicity for their 800-Get-Rich phone number?
Doing a Google search for 1-800-GET-RICH returns several spoof articles using the toll free number to make light of get rich quick schemes. Seems as well suited to a casino as to satire, since gambling represents the ultimate get rich quick scheme.
But on the web there's a another element to toll free numbers you must consider. 800 numbers are used as domain names which seem to stick in our memory as a web address just as well as a phone number. Resorts Atlantic City Hotel Casino should buy the domain name , both owned by Verio Web Hosting and both purchased in August of 1996, but neither have web sites configured at those addresses. They must not have been a worthwhile domains, yet they keep them.
If it offers you another option for a memorable web address, 800 number domains may be worth considering.
Mike Valentine operates WebSite101 domain name tutorial